What is an URL slug?

An URL slug is the end part of a short URL, followed after the domain name, which helps to improve website SEO. It is a brief description of the page, which lets users and search robots understand the content.

The correct slug optimization increases the website in ranking.

  1. Add key queries to a slug. With using keywords in a slug, you help search engines to index and rank page correctly. Users at once may guess the main idea of the web page.

  2. Delete stop-words. Stop-words are commonly used words, which search engines usually ignore. Stop-words include conjunctions, pronouns, prepositions, particles, etc.

  3. Use hyphens to divide words in a slug. Use only a “-” symbol to divide words. This symbol is easy-to-type, as it doesn’t require using an additional button.

  4. Optimize a slug length. Short slugs are easier to understand and process than long ones. During crawling and page indexing, search engines match the users’ search queries with the slug.

  5. Use lowercase letters. Avoid using uppercase letters, as some service may understand a “yourbrand.com/Slug-Importance” URL as completely different one: “yourbrand.com/Slug-importance” or “yourbrand.com/slug-importance.”