What is an URL slug?
An URL slug is the end part of a short URL, followed after the domain name, which helps to improve website SEO. It is a brief description of the page, which lets users and search robots understand the content.
The correct slug optimization increases the website in ranking.
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Add key queries to a slug. With using keywords in a slug, you help search engines to index and rank page correctly. Users at once may guess the main idea of the web page.
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Delete stop-words. Stop-words are commonly used words, which search engines usually ignore. Stop-words include conjunctions, pronouns, prepositions, particles, etc.
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Use hyphens to divide words in a slug. Use only a “-” symbol to divide words. This symbol is easy-to-type, as it doesn’t require using an additional button.
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Optimize a slug length. Short slugs are easier to understand and process than long ones. During crawling and page indexing, search engines match the users’ search queries with the slug.
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Use lowercase letters. Avoid using uppercase letters, as some service may understand a “yourbrand.com/Slug-Importance” URL as completely different one: “yourbrand.com/Slug-importance” or “yourbrand.com/slug-importance.”